Athens Social Media

Your Pie

Your Pie is a down-the-line Pizza Restaurant (like a Subway for pizza). We first started working with them two short years ago when they were only one restaurant. They now have nine proud stores open and running with ten more on the way in the next year. A strategic campaign we helped them formulate was “Pie Day”. On March 14th (3.14) we held a promotion where all Pie’s were $3.14… we were hired for the job on March 1st and by March 14th had all three locations in Athens with lines out the door from 9am to midnight. There was some radio and press coverage as a result of the success of the event. Not only was it a blast, we got tons of new customers in their doors for the first time, reached over 10,000 people on facebook of which over 2,500 became fans in a matter of 8 days.

We have since created a foundational marketing campaign under the banner of “What’s Your Pie” that can be used throughout all of the local markets in the southeast region of the US. Customers can submit their favorite pie via facebook to win food for the year. Below are some print designs and the commercial we will be using to promote the competition: