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Mitsubishi i with MiEV technology

As the major auto-manufacturers continue to compete for the leading edge technology in their cars, electric vehicles have started to become the center of attention. We first connected with Mitsubishi Motors of North America as they were preparing to launch the “most likable and affordable EV in America”, the Mitsubishi i.

The Mitsubishi i is a  100% electric vehicle with a range up to 82 miles on a single charge. To introduce the car to the US, we worked with their team as they were preparing for a tour across the country with four of the vehicles and stopping off at events in major cities starting on the west coast.

At these events, attendees can test drive the car as well as learn more about them through digital apps for mobile and social media platforms. Mitsubishi was looking for a way to reduce ‘Distance Anxiety’, so we created an App that will help drivers see how much they can really get done on 60 or 80 miles.

Of course one of the main benefits of driving an electric vehicle is the amount of money drivers can save by not having to stop off at the gas station, ever. ASM also developed an app where users select their location, their car make and model, their average commute and it shows them their savings along a running total of everyone else who has used the app.