Athens Social Media

Dolphin Dive Center

Tim over at the Dolphin Dive Center in Athens needed a boost in awareness for his shop that had been there for years but was starting to feel the pain of the economy. As money was getting tigheter Scuba lessons and trips were falling lower and lower on the list. We pulled together a campaign to galvanize the awareness they needed to remind Athens how much fun it can be to dive underwater. After all, all our lives we either walk, sit, or stand… underwater you can fly. We created “If you can snorkel, you can Scuba” to reach customers who may be intimidated by the concept. With the help of street teams and group buy sites we triggered over 70 sales with one week of promotions.