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Athens Social Media
From: Athens, Georgia Born: November 5th, 2009
BreakThru is an initiative sponsored by the Georgia STEM Accessibility Alliance (GSAA), a collaborative effort between the University of Georgia and Georgia Institute for Technology. The GSAA is funded by the National Science Foundation Research in Disabilities Education Program. The concept is an online mentoring and learning environment where students with disabilities can increase their chances of graduating with a degree in Science, Technology, Engineering, or Math (STEM Majors). We began working with them at the initial stages of branding and have since helped name the program, design the logo, formulate a strategic outreach plan as well as setup many of the tools and tactics to be used to do so (email, video, social media, print design, etc).
View this explanatory video we created for more info about the program: